How to Unite Multiple Units Around a Single Giving Initiative

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Julie discusses the example of the LSU "Fierce for the Future" fundraising campaign that united fundraising for 4 campuses, 2 health centers, and a research facility to create a single giving initiative. She suggests concrete takeaways that can be applied for anyone trying to create centralized fundraising opportunities at decentralized institutions with many stakeholders.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjkxJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="10018" alignment="center" style="vc_box_circle" css=".vc_custom_1560699637586{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:http%3A%2F%2Fwww.fierceforthefuturecampaign.org%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-linkedin-square" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjulie-lefebvre-b0bb183%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_cta h2="Julie LeFebvre" h2_font_container="font_size:20"…

How to Take a Digital First Multi-Channel Approach to Fundraising

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Learn how to integrate an omnichannel approach to your fundraising using a digital-first mindset. Digital-first simply means always including a digital method of engagement as part of each touchpoint to reinforce online giving awareness.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjkyJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9299" alignment="center" style="vc_box_circle" css=".vc_custom_1560696175409{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:http%3A%2F%2Fwww.communityfunded.com||target:%20_blank|"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-linkedin" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdaniellestella%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_cta h2="Danielle Evans" h2_font_container="font_size:20" h2_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal" h4="Community Funded" h4_font_container="font_size:16" h4_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal" use_custom_fonts_h2="true" use_custom_fonts_h4="true"] Danielle Evans work is focused on fundraising and crowdfunding strategies, refining and creating…

The Six Essential Online Fundraising Pages

What is a giving initiative? Think of an initiative as a page featuring a story or group of stories with a specific objective or outcome in mind. For example, you might be thinking about a page that allows you to display a rich array of rotating funding opportunities, each with its own goals, timeframes, and leaderboards. You might have a significant day coming up where you’re hoping to galvanize your entire audience around one particular cause or need. You might be hoping to have a giving page that is evergreen that showcases the areas of need that are recurring or…

How to Tell an Engaging Ongoing Story with Campaign Updates

You’ve worked hard gathering a team, building your campaign and marketing the launch. Now, you can just sit back and let the funding roll in, right? Wrong. One of the biggest mistakes that campaign creators make is thinking people will automatically give once the initiative is live and accepting donations. Even if you have a beautiful online fundraising page filled with compelling content, you are still responsible for keeping (and gaining more) momentum throughout the life cycle of the campaign. One of the easiest ways to achieve this is through marketing updates.  Studies show that updates more than double the…

Lessons Learned from a Meeting of the Minds

It's been a month since the Meeting of the Minds conference on the campus of Cal Poly Pomona. However, as I've gotten the distance I've found that many of the topics I heard are still poignant for where we are in today's fundraising paradigm. My team and I heard from several wonderful speakers: Ryan Lawrence, Lynne Wester, Rodger Devine, John Taylor, Bob Burdenski, among others. The topics ranged anywhere from Managing Our Expectations Toward Millennials to Creating a Culture of Engagement and Giving. You can see the full schedule here. But a golden thread I heard woven throughout is the…

How to Write a Compelling Fundraising Email Sequence

[vc_row][vc_column][vc_column_text]Asking for monetary support can be a challenge, especially navigating how to appeal to potential supporters without them tuning out. The trick to avoiding this phenomenon is completely based on the presentation of your cause and the manner in which you make an engaging ask. We've dissected the core components of creating an amazing fundraising email sequence below. Tell Your Story [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="9142" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Like any good story, your fundraising email needs a hook – an opening line that creates a need to keep reading. Most people see fundraising emails and skim over before sending it to spam. Give…

How to Engage Different Generations of Donors

[vc_row][vc_column][vc_column_text] Every generation differs in what they care about and what catches their attention, based on economic, political, and social factors. Understand what generation the majority of your target audience falls under and tailor your fundraising appeals to them. Here is what you need to know about four donor generations, and how to best engage with them. Gen Z: Born 1997- Present (0-21 years old) General Info: Gen Z makes up about 20.4% of the U.S population and is currently the youngest generation. When looked at as a whole, their current spending power comes out to over $44 billion per…

The Storyteller Training Workbook

[vc_row][vc_column width="1/2" css=".vc_custom_1547571909854{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9091" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]Fundraising campaigns require planning and collaboration to achieve the highest level of success. Use the Storyteller Training Workbook to prepare your campaign for success. In this workbook, we'll help you: Build your team Set your goal and develop a budget Create your video and images Tell your story [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjUxJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Engaging Campus Partners in Advancement Crowdfunding & Giving Days

[vc_row][vc_column][vc_single_image image="9042" img_size="full"][vc_column_text]Introducing a new crowdfunding campaign or online fundraising initiative is a big deal. The success of this launch is strongly dependent on the engagement received from campus partners. Does the marketing team have enough bandwidth to promote this new campaign or event? Are the Major Gift officers willing to secure gifts to feed into the strategy of this event? Do you have volunteers available to help with online promotions? How about the Advancement Team, is there enough support to dedicate manpower to build and manage this platform at our institution? These, along with many other factors, will play…

How to Create a Compelling Fundraising Story Using Images

[vc_row][vc_column][vc_single_image image="8880" img_size="full" alignment="center"][vc_column_text] You've heard it a million times: “a picture is worth 1,000 words.” But in reality, it’s worth 60,000. The human brain responds to images and videos 60,000 times faster than plain text. The power of images isn't just how quickly we derive meaning from them, but also the amount of meaning we associate with them. A single image can be emotionally resonant, evoking an instinctive response that trumps language. Many images stand alone as iconic representations of powerful movements or events, like the Tank Man during the Tiananmen Square protests or the photo of the starving…

How to Turn Your Fundraising Ambassadors into Champions

Looking for a fundraising tool with untapped potential? You’ll find that your most committed supporters are willing to do more than give. Your advocates, volunteers and donors have amazing potential to contribute as champions of your mission. Today’s donors want transparency, they demand accountability, and they expect to understand the impact their gifts make. No one can tell the story of support makes an impact better than your existing advocates. By engaging your organization’s advocates in a champion program, you can leverage their energy, connections and skills to expand the reach and effectiveness of your fundraising program. Champion programs can…

How to Convert One-Time Donors to Recurring Givers

[vc_row][vc_column][vc_column_text] Did you know that monthly donors give 42% more money than any other donor? Creating a base of recurring givers increases a nonprofit's revenues while decreasing the overall cost to operate. Constantly having to reach out to donors is a time consuming and expensive task, which is why recurring givers are crucial to your nonprofit's success. Even if donor retention is at the top of your list, it can be a tricky task. Getting people to donate to a cause or organization is one thing, but creating recurring givers is a wholly different undertaking. To make donor retention even…

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

×
Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

×
Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

×
Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

×