The University of Colorado Colorado Springs advancement team posing for their #RockTheSock Giving Day.

UCCS Digital Fundraising Program

[vc_row][vc_column width="1/2" css=".vc_custom_1547599926776{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="7870" img_size="large"][/vc_column][vc_column width="1/2"][vc_column_text]UCCS deployed digital fundraising in 2016 as a way to increase donor and dollar counts, serve the needs of smaller campus funding opportunities, and to develop an overarching Giving Day strategy in addition to invigorating their alumni base. As of 2019, UCCS has run 40 general campus campaigns and 43 #GivingTuesday campaigns while deploying a range of annual tactics.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjQxJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

How to Boost Donor Retention with an Inspiring Welcome Email Series

Nearly one-third of all annual giving happens in December, so there is no better time to follow-up with supporters than in the new year! Learn how to craft a compelling welcome email to keep your hard-earned donors around. While we still suggest a multi-channel approach to everything you do, including stewardship, email is an easy way to give thanks, introduce your community to your mission and vision, and seed upcoming opportunities to amplify their impact.  Open rates on a welcome email series can average over 50% and if you include a call-to-action, you could experience click-through rates at nearly 15%. That's an extremely…

Colorado State vs. Wyoming State border war

Border War: CSU v. WYO

[vc_row][vc_column width="1/2" css=".vc_custom_1547581684063{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="7494" img_size="large"][/vc_column][vc_column width="1/2"][vc_column_text]In 2018, the University of Wyoming and Colorado State University competed in the Border War football game for the 110th time. This ongoing rivalry, founded in 1899, was accompanied this year by a fundraising effort that capitalized on the upcoming event to encourage donations to each school's respective athletic program. You can see the live fundraising page here.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjM0JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Tuesday ideas Tarletan State giving day

Tarleton State University Giving Day

[vc_row][vc_column width="1/2" css=".vc_custom_1545258970035{padding-right: 15px !important;}"][vc_single_image image="7440" img_size="large"][/vc_column][vc_column width="1/2"][vc_column_text]Tarleton State University's third annual giving day was a banner success!  Held on April 17, 569 donors came together to raise almost $400K as Tarleton's team laid the groundwork for sustainable success in the years to come.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjIxJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Fundraising Campaign Marketing Accelerator

[vc_row][vc_column width="1/2" css=".vc_custom_1547571909854{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9093" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]This workbook is designed to help you understand and connect your community before, during and after an online fundraising campaign. In this workbook, we help you: Identify your community to connect & collaborate Create an early supporter donor list Connect with business & organizational supporters Develop your communications and PR plan [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjM4JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Fundraising Campaign Planning Accelerator

[vc_row][vc_column width="1/2" css=".vc_custom_1547572237063{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9094" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]This workbook will help you turn your passion, idea or project into a successful community-funded campaign. We help you: Focus your vision Identify your community Tell an effective story Create campaign goals & stretch goals Lay out an achievable timeline Complete the circle with impactful stewardship [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjM5JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Plan Your Stewardship

[vc_row][vc_column width="1/2" css=".vc_custom_1547572304501{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9095" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]When it comes to keeping your Giving Day donors involved, communication and stewardship should never be a one-and-done affair. Donor retention means cultivating those relationships, actively communicating with your donor, volunteer, and ambassador base to show your thanks and progress. In this guide we help you: Establish the basics of your plan Craft your messaging Plan your timing and frequency Choose creative ways to give thanks [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjMyJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Prepare Your Champions

[vc_row][vc_column width="1/2" css=".vc_custom_1547572360672{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9096" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]Successful Giving Day campaigns are rarely staffed completely within the scope of a single organization. In order to maximize your reach, you’ll need to expand your circle beyond your immediate team. This is where volunteers and ambassadors come in. In this guide we help you: Build your ambassador base Define the tasks you should outsource Create the appropriate toolkits Build out your communications calendar [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjMxJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Collect Your Content

[vc_row][vc_column width="1/2" css=".vc_custom_1547572423222{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9097" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text] Bringing your brand to life for your Giving Day can be a challenge, especially with the need to separate yourself from the crowd. In this guide, we help you: Collect and create compelling visual content Write copy worth reading Review peer examples of updates, descriptions, images, posts, and videos Use this resource to cut through the noise and spread your mission and vision while raising funds.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjMwJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Secure Your Matches

[vc_row][vc_column width="1/2" css=".vc_custom_1547572462207{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9098" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]Matches and challenges play a huge role in gamifying your Giving Day campaign to engage smaller donors. However, managing these relationships and creating strategic relationships with large donors can be a challenge. In this guide we help you: Secure major donors and partnerships Create challenges that energize your community Make a strong match Leverage employer matching opportunities Use this resource to create giving opportunities that keep the momentum going throughout the day![/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjI4JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Develop Your Messaging

[vc_row][vc_column width="1/2" css=".vc_custom_1547572502150{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9061" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]It's never too early to start your marketing and communications planning! In this guide we help you: Segment your audience Identify your channels Optimize your messaging Create your schedule We also provide you with templates for email and social posts to create the optimal content calendar. Use this resource to create your drafts and reach your audience via the channels they engage with most![/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjI2JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Create Your Workplan

[vc_row][vc_column width="1/2" css=".vc_custom_1547572736349{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9082" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545270769201{padding-left: 15px !important;}"][vc_column_text]Do you need a plan for a successful Giving Day? Yes, you do! You’re past the notion of "build it and they will come." Every team that we’ve supported in exceeding their goals had a solid plan and ample time to execute before the big day. In this guide, we help you work backward by giving you a concrete plan for what needs to be in place and when to: Recruit specific stakeholders Schedule cadenced meetings Create visuals and copy Communicate through separate channels Update your communications calendar [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjI1JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

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Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

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Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

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Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

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